Marketing Specialist

WHAT YOU'LL DO

Reporting to the Australia and New Zealand (ANZ) Brand Position & Strategic Communications Senior Manager, the Marketing Specialist plays a crucial role in enhancing the efficiency and effectiveness of our marketing operations.

This position is instrumental in offering comprehensive administrative support to the marketing team, managing and assisting with our CRM and digital marketing platforms, ensuring accurate data entry and coordinating the logistics for various marketing events.
YOU'RE GOOD AT

CRM & Contact Database Lead

• Assume overall responsibility for analysing and maintaining the (MS Dynamics) CRM system for marketing activity. This includes collecting and analysing client data, identifying trends and patterns, ensuring data integrity and regularly processing new data uploads to keep contact and company records current
• Provide onboarding training to new Executive and Principal Assistants
• Drive regular ongoing contact review efforts, working with our executive support team
• Maintain and share repository of best practices
• Maintain key marketing contact lists
• Offer expert assistance to business leaders and their executive assistants on any CRM-related inquiries

Marketing and Events

• Assist with all aspects of client event logistics from initial coordination through to execution, ensuring every detail is meticulously managed
• Engage in the procurement and liaison process with venues, speakers, and suppliers, including caterers and stylists, to ensure the event's success
• Manage the nomination and invitation workflows within our CRM, including tracking RSVPs and monitoring attendee participation to ensure a comprehensive follow-up
• Provide thorough administrative support for events, which includes preparing essential materials such as RSVP lists, name tags, seating charts, and schedules
• Execute post-event activities, including the distribution of thank-you and feedback solicitation emails, creating and analysing post-event surveys, and compiling metrics and feedback for future improvement
• Craft and distribute communications materials such as emails, invitations, and newsletters, ensuring they align with our brand guidelines, using Salesforce Marketing Cloud and Marketo

Create event landing pages and registration forms to facilitate participant engagement and streamline event management

Marketing Activity Tracking & Reporting

• Contribute to the monitoring and analysis of email engagement metrics, assisting in the compilation of reports that gauge the success and impact of our email marketing efforts
• Proactively address and manage mail returns and email bounces, identifying issues and implementing corrective actions to maintain high deliverability and engagement rates
• Track press activity and provide a regular press activity report to local stakeholders and the global media team
• Provide any other administrative support needed by the marketing team

YOU BRING (EXPERIENCE & QUALIFICATIONS)

• Minimum 2 years experience in a marketing role, with a focus on CRM analysis and management
• Tertiary qualification in a marketing-related field
• Experience with Microsoft Dynamics strongly preferred
• Highly proficient in Microsoft Office package (Word, Excel, PowerPoint and Outlook), including analysing large data sets in Excel with functionalities such as VLOOKUPS and pivot tables
• Basic analysis and reporting on marketing activity and impact

Personal Capabilities

• Willingness to learn and develop, with a strong sense of curiosity
• A strong sense of accountability to take responsibility for the completion of your job function, with flexibility to assist with other tasks as required
• Maturity, empathy, tact and discretion regarding handling confidential/sensitive information
• Strong interpersonal skills; you enjoy building relationships and possess excellent verbal and written communications skills
• Ability to deliver results under pressure and within tight timeframes
• Excellent organizational and project management skills; you're adept at managing competing priorities and working to tight deadlines
• Proactive nature; you're interested in the bigger picture, constantly identifying ongoing opportunities for improvement whilst being resourceful and responsive
• Strong attention to detail
• Strong capability to deliver on complex, multi-step processes involving action from numerous stakeholders

YOU'LL WORK WITH

BCG's marketing team drives the firm's reputation as a thought leader. We work to strengthen and protect BCG's brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.